Executed Baby Einstein Shop-in-Shop at 10 Babies R Us locations in Canada. 13-month activation included endcaps, floor decals, a play table with marquee items, a TV with branded content, and a life-size version of the award-winning Magic Touch Piano.

Collaborated with creative & ecommerce teams to develop enhanced content for digital shelf. Includes above-the-fold and below-the-fold imagery and copy.

Managed a TikTok and Instagram influencer campaign to promote the launch of the award-winning Together in Tune Collection.

Managed a multi-platform Performance Marketing campaign through Walmart for Baby Einstein's product launch, Connectables.  Program featured display, search, and Pinterest advertisements.

Collaborated with Web & Design teams to develop a landing page connected to a QR code on product packaging. Page features new YouTube Series, Baby Einstein Ocean Explorers.

Worked with creative team to simplify unique selling points on consumer packaging by implementing "teaches" communications, modes of use, and grow-with-me stories.

Launched a social media campaign to tease the launch of the Baby Einstein Ocean Explorers series on YouTube, followed by frequent sneak peeks of each episode every week.

Wrote scripts for and appeared in videos as part of sales pitches for global retail customers.

Supported the social media launch of Baby Einstein's overarching brand campaign, #BabysFirstTeacher.

Collaborated with cross-functional teams to support the first series & product launch in company's history, Baby Einstein Ocean Explorers.

Created "Be The Cure" email & social campaign for Georgia nonprofit as part of Giving Tuesday.

Planned, promoted, and executed a celebrity golf tournament in partnership with the Atlanta Braves.